Coordinate campaign activity with the digital marketing team including website updates, social media activity and PPC activity to deliver campaign objectives and lead generative activity.
Effectively manage generated leads from all areas of the campaign activity in conjunction with the business stakeholders and overall CRM strategy.
Management skills: As a campaign manager you will devise marketing plans but your team or external agencies will deliver them. Therefore, campaign managers need to guide their team and establish parameters but also delegate rather than micro-manage.
Communication skills: Excellent writing skills are a pre-requisite as you will frequently have to write copy for marketing promotions. But campaign managers also need pristine speaking skills. They have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
Project management skills: As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.
Numerical skills: A challenging combination, perhaps, but campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.
Excellent written and oral communication skills.
Excellent problem solving skills.
Should be excellent in Time Management, Planning Skills & Organizing Skills.