Ability to determine customers' needs and desires by specifying the research needed to obtain market information.
Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assessing the market competition by comparing the company's product to competitors' products.
Providing source data for product line communications by defining product marketing communication objectives.
To obtain product market share by working with sales director to develop product sales strategies.
Assessing product market data by calling on customers with field salespeople and evaluating sales call results.
To provide information for management by preparing short-term and long-term product sales forecasts, special reports and market analysis.
Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Bringing new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
Introducing and markets new products by developing time-integrated plans with sales, advertising, and production.
Determining product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
To complete operational requirements by scheduling and assigning employees; following up on work results.
Maintaining product management staff by recruiting, selecting, orienting, and training employees.
Maintaining product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.