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Regional College of Management is the first management college in Odisha, offering two years full-time MBA, two years full-time PGDM, three years part-time MBA, and three years MCA program under the AICTE. Established in 1982, it has been ranked among top B-School of India. The leading roles of the institution have in many way facilitated making Orissa the destination for professional education. Over the last 29 years RCM (Autonomous) has developed a business education that not only delivers high-quality academics but also a competitive learning environment.

With the increasing number of MBA colleges, it is difficult to make a firm stand to survive in the tough market. So RCM was looking for complete revamp of the site with better feel and good look. With SEO, SEM and website development, it can reach to the targeted customers and get visible in top page listing of the major search engines like Google, yahoo and Bing. Almost all the website owners go for SEO to get more traffic, which defines the issues lying in their site.

  • Drop in enrollment of students
  • Low website traffic
  • Lack of quality content on website

Website Development

Web development is the core requirement to give a user interface design to appeal the readers. The team of web developers at Swash is expertise in developing a website with good feel and look to attract its targeted audience and drive more traffic. We offered the followings to RCM:-

Custom Web Designing - We provided custom web designing, logo designing, flash animations and animated logo design. Our experts analyzed the requirement of RCM and then we created a custom web design that meets the need.

Web Development - We developed appealing and absolute design with the help of designing tools that highlight the uniqueness of the RCM site.

Website Hosting- Through our dedicated web hosting service; they get access to manage site easily and can make necessary changes whenever required.


We offered the complete SEO services that encompass the following:-

Keyword Research – Keyword research shows the clear data of the volume of traffic for different targeted keywords. It is the initial stage to start the SEO process where we can do a research on the keywords for which our competitors are driving more traffic. We did a research on the competitors’ website of RCM and then worked for those keywords.

Search Engine Ranking for RCM Targeted Keywords

On-page optimization- On-page optimization refers to the title tag, Meta description, internal linking and images. It is considerably important to ensure that on-page factors are fixed taking care of Google guidelines. With the recent updates in Google algorithm, websites need to strictly follow the guidelines in order to safe their site being spammed by Google.

Off-page optimization- We carried out the most effective link building activity for RCM that adds quality backlinks to the site. Trusted high quality links are considered most by the Google and increase the organic visibility of the site. Out team of professional link builders helped RCM to achieve higher organic visibility. Keeping Google algorithm in mind, we strictly follow white hat SEO techniques to build links for the site. Some of the link building techniques we follow-