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Raajdhani Engineering College (REC), Bhubaneswar was established in the year 2006 by Samriddhi Educational Trust, Rayagada, Orissa, approved by the A.I.C.T.E, New Delhi and affiliated to BPUT, Orissa. The college is functioning at Bhubaneswar in a sprawling campus of 15 acres. The Institution has expanded steadily and today it is not only one of the leading Engineering & Management colleges in Orissa but one of the eye catching engineering colleges in terms of quality education. The vision is to become a global leader in technical education through Creativity and Innovation.

The REC’s website was initially a static website. The design of the 87-page site was more than 7 years old and needed a contemporary look and feel to meet the expectations of more web-savvy candidates and maintain its credibility. The objective of the redesign was to provide a creatively engaging experience for candidates that encourage academic awareness and interest to join the institute. With the increasing number of engineering colleges, it is difficult to make a firm stand to survive in the tough market. So REC was looking for complete revamp of the site with better feel and good look. With website development, it can reach to the targeted customers and get visible in top page listing of the major search engines. The following issues were observed by the Swash Website designing team that need to be resolved:

  • Drop in enrollment of students
  • Lack of quality content on website
  • High load times
  • High bounce rates
  • Website was not SEO and user friendly
  • Poor architectural and navigational elements