Cast-TV was established in 2005 and having headquarter in Beit Itzhak, Israel. It specializes in professional video solutions for Over The Top (OTT) and Internet Television Video (IPTV) streaming. It’s primarily a technology company, which has developed and built a unique technology infrastructure, as a video delivery and CDN channel, supported by the only complete, all-inclusive turnkey service package.
Its vision is to become a global leader for online, high quality, customized video casting and advertising services, meeting all needs and budgets.
Cast-TV’s website was launched in 2011. However, 4 years down the road they still didn't have much traffic on the website. With thousands of online searches for important keywords every month, the company lost precious leads because of poor search engine rankings. When Cast-TV approached Swash, their online user engagement with the brand was minimal. Cast-TV was looking for speedy improvement in its SERP positioning across major search engines like Google, Yahoo, Bing etc. By improving traffic to its website, it wanted more leads. The challenge was to begin from scratch and gain good ranking on competitive keywords.
The following issues were observed by the Swash SEO team and need to be resolved:
A comprehensive competitive analysis was done to evaluate online competition of Cast-TV. A Keyword research was performed to identify all relevant keywords. Swash then optimized every page of the company's website. In parallel, Swash's Social Media Marketing team worked on building back links to the Cast-TV website and creating visibility on popular social communities like Facebook and twitter. This combination of on and off-page optimizations served to increase Cast-TV's ranking on search engines for several keywords. With these SEO efforts, traffic on the Cast-TV website increased considerably. Some of the primary refinements that were undertaKEN by the team were: