Build a Trustworthy Workforce Who can take you to the top

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SCTL-2017/MKT016

Position Name

:

Brand Communication Manager

Job Code

:

SCTL-2017/MKT016

Experience

:

7 – 10 Years

Job Location

:

Bhubaneswar / Delhi

Job Description

    Roles & Responsibility:
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively on marketing strategies.
  • Budget-management skills.
  • Professional judgment and discretion that comes from years of experience in the concerned field
  • Analytical skills to forecast and identify the ongoing trends and challenges
  • Familiarity with the latest technologies and methodologies implemented in graphic design, web design, production, etc.
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
  • Planning and execution of al corporate communications and media interactions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities.
  • Creating and managing promotional collateral to establish and maintain product branding.
  • Managing the budget for advertising and promotional items.
  • Ability to analyze the Competitor and customer insights.
  • Analysis of sales forecasts, relevant financials and reporting on product sales
  • Salary : Not Disclosed
  • Functional Area : Marketing
  • Role : Digital Marketing, Sales, Advertising, Brand Building, Consumer Research, Campaigns, Marketing Management, Strategy, Direct Marketing

Desired Profile:

  • Designation: Brand Communication Manager

Preferred Skills:

  • Strong research and analytical skills.
  • Comfort with CRM software.
  • In-depth understanding of the company’s current products and future concepts.
  • A willingness to listen.
  • Ability to think creatively and innovatively.
  • Budget-management skills and proficiency.
  • Professional judgment and discretion that comes from years of experience in the field.
  • Analytical skills to forecast and identify trends and challenges.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Key Personal Attributes for a Successful Brand Manager Include:

  • Brand awareness - a clear understanding of brands and the marketing mix
  • Determination and perseverance
  • Relationship management skills
  • A strong focus on results
  • A high degree of business acumen

Education & Experience:

  • MBA (Marketing)/PGDM ( Marketing)
  • 7- 10 years of experience.

Key Skills:

  • Market Research, Social Media, Report Writing, New Business, Advertising Management, Brand Positioning, Brand Building.

Requirement Category:

  • Industry: IT-Software/Software Services
  • Functional Area: Marketing / Advertising / MR / PR
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